Last month I had the opportunity to attend the Vision China Exhibition in Shanghai. In addition to sampling wonderful new flavors and experiences, the trip also provided one location where manufacturers from around the world could showcase their latest imaging products. When it comes to vision systems, China is an emerging market where many of the traditionally manual processes are being enhanced with automated vision technology, in a drive to improve efficiency and product quality. The vision applications in China can be as varied as the diversity of local food flavours.
As a leading company with cameras on all continents it makes sense for Lumenera to participate in international shows such as this one. Visiting China provides the opportunity to interact closely with our customers and hear firsthand about the viable applications, local requirements and trends in that part of the world. It also allows us to support local distribution and channel partners, providing up-to-date information on new products, upcoming marketing activities and insight into our product roadmap.
A key aspect of a successful vision solution, especially those that are more sophisticated, is a strong level of engagement between the multiple parties involved in the project. A camera manufacturer should go beyond just selling cameras by providing dedicated technical resources assigned to pre and post sales activities, system design and solving imaging challenges encountered by customers. In the most complex situations, having access to the engineers that designed the camera can make a huge difference between success and failure. This is more likely to happen with a portfolio of high end camera products that address the most difficult challenges found in imaging, and a manufacturer should be setup accordingly to respond to the particular needs associated with the cameras they provide. Participating in international trade shows is one more occasion to deliver on our promises of engagement and is something I always look forward to.
Case in point, while at the Vision China Exhibition we held a free two hour seminar on new USB 3.0 and global shutter CMOS sensor technologies. It was an occasion to offer valuable knowledge on emerging technologies and how to implement them in real world applications. It can be time consuming for imaging users to cope with the fast pace of new technologies and make a sound decision on which “flavor” is poised to make a difference. By offering these free seminars we are able to fill this knowledge gap and contribute to the success of the industry. We are now preparing for the Image Sensing Show in Yokohama Japan from June 12th to 14th. I certainly hope to see some of you there.